You’ve been tasked with organising your company’s new website. You could just go straight to Google and search for local web design agencies.
Then have a chat with each agency and see which one you like best and that can work within your budget. Sounds sensible enough. Wrong.
That path leads to confusion, uncertainty, surprises, arguments and wasted time - for the agency and for you (and your bosses). What you need to do first is put a website brief together. What you need is clarity. Clarity for everyone involved in the project.
By reading on, you’ll learn how to draft an effective, clear web design briefing document.
A web design brief is an essential starting point for a website design project.
It’s a document that ensures the client and agency understand what is required and the expected outcomes. Various stakeholders are involved in developing a new website so it’s important everyone understands what’s involved in the project. This way nothing gets forgotten or overlooked, the requirements are clear and there are no last-minute surprises. However, there’s no strict industry-standard web design brief.
Some website briefs might be extremely high level, focussing on overall strategic values. Some may drill down into great creative and technical detail e.g., what colour specific buttons should be, what the site structure should be, how the CMS (content management system) should work, etc.
But some particular steps and details should go into your web design brief to ensure you and your agency build the best possible website for your budget, and to ensure the project runs as smoothly as possible.
Here, then, are 9 areas that should be addressed in your web design briefing document. It may look like a lot of information to gather, but it’s worth it. It’s the central document for all the project stakeholders and, if nothing else, it will at least focus minds and help identify any issues that may get forgotten or overlooked.
If you don’t create a full web design briefing document with all 9 sections in, at least create this overview section - it’s essential.
Your agency needs to know all about your business. The better understanding they have about what makes your company and your clients tick, the better job they’ll do.
Try to describe the look and feel you’re after for your new website.
This is an important area for your agency to be fully aware of from the start.
Content is king. Not just any old content though.
Relevant and engaging content is truly king.
You probably won’t be able to create a project timeline at this stage, that’s your agency’s job. However, you might have some milestones that need consideration, such as:
Define the available budget for the web design project, but consider a contingency budget too.
Hopefully, this article has shown you how useful and important an effective, clear web design briefing document is. Even if you don’t have the information for all the suggested elements, something is better than nothing.
And, if nothing else, you’ll find that simply the process of creating a clear web design brief can trigger important discussions internally and with your agency that will benefit your project hugely.
Intuitiv has been designing and building websites since 1996 - the early days of the wild, wild web.
We’ve experienced a humongous range of varied, successful web design projects.
So, don’t hesitate to contact us with any questions or concerns about getting your web design project off the ground.