Infosecurity Magazine wanted to be able to create better and richer content throughout their website. They also wanted to be able to drive further revenue from the website through maximising lead-generation tools and providing a wider portfolio of advertising options.
Intuitiv worked with the magazine’s editorial team to propose the best way of structuring and navigating users through the website from the point of landing on a page, through registration and into the deeper premium content.
Responsive designs were created to maximise advertising opportunities across the various screen sizes and devices with banner ads able to be targeted across different zones/ categories and screen sizes.
Intuitiv worked closely with Infosecurity magazines data storage provider to pass registration/ login data between the two systems securely and efficiently.
We also worked with their webinar provider to ensure that viewing data was passed between the two platforms to allow viewing figures to be collected and passed on to content sponsors.
The platform also rewards points for ISACA and ISC2 for viewing and accessing the content.
The website is powered by a comprehensive CMS to allow the editorial team to manage content throughout the site, access registration/ lead data, configure users with different editing/ publishing permissions. Content is able to be created in advance of publishing with configurable embargo dates.