Essential Retail is powered by a bespoke CMS to allow the editorial team to create, manage and schedule content. Intuitiv worked with Essential Retail’s editorial and online marketing team to create a site that included news, interviews, blogs, events, webinars, white paper downloads, and newsletters to name just some of the content.
Essential Retail also wanted to drive further revenue from the website by maximising lead-generation tools and advertising options.
As with the Infosecurity Magazine and Retail Design World sites, Intuitiv worked with Essential Retail’s data storage provider to pass registration and login data between the two systems securely. Intuitiv also worked with the webinar system to allow viewing data and figures to be collected and passed onto content sponsors.
We also developed the design for Essential Retail’s new logo, to allow it to be trademarked.