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Elsevier is one of the world’s leading publishers of Science, Technology and Medical related journals. They publish leading publications like The Lancett, Cell Press and operate ScienceDirect - the market-leading website for researchers.
For the Journal Homepage project, we were asked to deliver a mobile optimised, responsive set of homepages for each of their 2,000+ journals. The homepages draw in feeds from several external sources as well as containing elements that are powered by a CMS.
Since going live in 2011 the platform has gone through continuous optimisation and refinement through A/B testing along with deeper SEO Analysis.
The entire portfolio of journals generates more than 3m visits every month.