Barclays Digital Wings

Using gamification to build digital confidence

The Barclays Digital Wings is a City and Guilds accredited, award-winning learning tool originally designed to improve the digital confidence and awareness of Barclays employees.

The platform motivates users to learn through various principles of gamification including the rewarding of success through Mozilla Open Badges, levels and points.

The team at Barclays are able to publish learning in wide and varied formats appropriate to the digital topic. Modules can be delivered through the use of video, deployment of interactive widgets, traditional text/ image based article formats or a mixture of all three styles.

Learning is assessed through the completion of fun, time-based, quizzes. The quicker the user answers a question the higher they score. Users then compete for places on a leader board as well as improving their status by reaching different milestones.

The Barclays Digital Wings proved such a success that it has now been opened up to everyone through the website as well as via iOS and Android Apps.

A full reporting suite allows Barclays Administrators access to a full range of MI and data to assess improvements and developments in staff knowledge.

The Barclays Digital Wings won the ‘Most Innovative New Learning Product’ at the E-Learning Awards 2015.

The Barclays Digital Wings is one of three applications in the Barclays Wings programme and sits alongside Barclays Financial Wings and Barclays Community Wings. Since developing the Barclays Digital Wings we have developed various other gamified learning platforms for Barclays including the Barclays Learning Labs and the Compliance Passport with others in the pipeline too.

Please get in touch if you’re interested in finding out more about our innovative learning platforms using gamification principles.

Since launch of the initial platform in 2014 we have worked with DARE to deliver a fresh User Experience (UX) and design to help develop the platform.

Please get in touch if you’re interested in finding out more about our innovative learning platforms using gamification principles.

Key services

  • User experience
  • Graphic design
  • Website development
  • Content management system
  • Mobile websites
  • Hosting

Intuitiv Limited

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Ickford Village
Buckinghamshire
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